{"id":4397,"date":"2018-08-23T14:58:05","date_gmt":"2018-08-23T14:58:05","guid":{"rendered":"https:\/\/www.holmesmedia.co.uk\/?p=4397"},"modified":"2021-01-07T10:28:53","modified_gmt":"2021-01-07T10:28:53","slug":"what-is-lead-generation","status":"publish","type":"post","link":"https:\/\/www.boilerguide.co.uk\/trade\/blog\/what-is-lead-generation\/","title":{"rendered":"What is lead generation?"},"content":{"rendered":"

Lead generation is a way of warming up potential customers to your business or service and getting them into the buying process. Lead generation has been around as long as there have been people selling stuff. Way back before the invention of the internet and digital marketing the telephone was king. Before the telephone business relied on referrals, surveys and door canvassing, even writing and posting letters. All these processes haven’t gone away they’re just less favoured by most businesses as inefficient and costly. Business wants to spend its marketing budgets targeting the largest volume of people, and for the moment that is online.<\/p>\n

Why is Lead Generation Important?<\/h2>\n

We all know that attracting new customers is crucial when it comes to growth and expansion
\nin business. However, the art (and it is an art) of finding these new customers via traditional advertising can sometimes feel a lot like shouting into the void. The online space is no different, when was the last time you intentionally clicked on a banner ad? It\u2019s increasingly difficult to stand out in the crowd or to get your message heard above the noise of the competition. It\u2019s not enough to simply broadcast your brand; customers have grown to expect a personalised and tailored service which reflects their individual needs. Build it and they will come isn’t a good strategy unless your business happens to be Facebook or Instagram.
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Can your company afford to turn down more customers?<\/h4>

See leads today<\/a><\/p><\/div><\/div>
\nInformation is everywhere and there are more demands on our attention than ever before, so naturally we are learning to filter out what we don\u2019t need to know. And, we\u2019re sure we don\u2019t need to tell you, but cold calling i.e. contacting a name on a list who has expressed no interest in hearing from you, is not only ineffective, but widely regarded as inappropriate and intrusive. No business wants these words associated with their reputation.
\nWouldn\u2019t it be so much easier, quicker and more cost effective if you could identify exactly which people are already in the market for what you\u2019re offering, so you can target your sales and marketing efforts in their direction?
\nThis is where lead generation comes in, and where Boiler Guide leads the way.<\/p>\n

Smarter Lead Generation by Boiler Guide<\/h2>\n

Boiler Guide can provide your business with a regular source of high quality sales leads; these leads are people who have a need for your service right now and have actively requested to be contacted by businesses who can provide the solution.
\nBy purchasing these leads you are securing the opportunity to provide a quote directly to them. We limit the number of times each lead is sold to increase your chances of winning the business and, in some cases, we also offer exclusive access to leads.
\nSince 2003 Boiler Guide has been leading the way in digital lead generation. Today we design, manage and develop a diverse portfolio of user friendly, high traffic websites covering a wide range of industry sectors specialising in :<\/p>\n