As a tradesperson you want to be working as much as possible but it can be tough to know how to best connect with new customers. There are two ways to connect with customers: generating your own work through advertising and word of mouth or buying sales leads. <\/p>\n
Both methods have their benefits but which is best suited to your business? We look at the advantages of both approaches and find out how buying sales leads is helping businesses to thrive.<\/p>\n
Putting efforts into finding customers and generating your own work is an approach which has been taken by many tradespeople over the years. These are some of the advantages to searching for customers yourself.<\/p>\n
When buying a lead, the customer has asked a third party to connect them with a tradesperson. By generating your own work, the customer is likely to contact your company directly.<\/p>\n
It\u2019s often easier to carry out work for the same customer over again than to find new customers. The important thing to factor in here is how often are you likely to be needed by each customer. <\/p>\n
Take heating engineers, for example. A customer may hire you to install a new boiler then you may only have to visit them once a year to carry out an annual service until the boiler needs replacing. So, in that sense, it\u2019s important to keep finding new customers.<\/p>\n
Whether you want to take a traditional marketing approach or a digital one, you have complete control when looking for customers yourself. To get it right, time will need to be spent understanding the best approach so that you get the most rewarding results.<\/p>\n
When done right, lead generation can be a valuable tool for your business. It can save you both time and money and provide a consistent and reliable stream of work. Saving you from having to put efforts into finding customers yourself. That way, you can focus on why you pursued a career as a tradesperson in the first place. <\/p>\n
Investing time in promoting your business could be better spent actually carrying out work for customers. And the best way to free up time for more work is buying sales leads.<\/p>\n
As a lead generator, we find the customers and give you the opportunity to connect with them. Saving you time for more important things.<\/p>\n
When looking at sales leads – particularly Boiler Guide sales leads – you know there\u2019s someone in your area who needs your services. You can buy the lead right there and then and get in touch with them – no waiting for a customer to get in touch with you.<\/p>\n
With so many ways to promote and advertise your business, it\u2019s never been harder to know what to do. From traditional marketing methods to a more digital approach, it\u2019s hard to say which will be more successful. And before long you can end up spending more than you had originally planned without seeing much in return.<\/p>\n
Digital marketing in particular can be a minefield – particularly if you don\u2019t have much experience in that area. In the end, you could end up feeling that all of the money and time invested in advertising your company online could have been better spent elsewhere.<\/p>\n
If you\u2019re looking to make your business more visible online then take a look at our SEO & Website Guide for Small Companies<\/a>.<\/p>\n When buying leads, you\u2019re completely in control. It\u2019s up to you when you buy leads and get in touch with the customer. So you have the flexibility to make your workload work for you.<\/p>\n One of the toughest parts of running your own advertising is measuring the return on investment. Take leafleting, for example. It\u2019s almost impossible to measure how many customers have hired your company as a direct result of seeing your leaflets. When buying sales leads, you\u2019ll know how much you\u2019re spending and how much business you\u2019ve earned as a result.<\/p>\n Buying sales leads will keep your work diary topped up. So, if there\u2019s ever a day where you can fit in another job or two then you can quickly find more work simply by buying leads.<\/p>\n At Boiler Guide, we\u2019ve been generating sales leads since 2007 and over 3 million people across the UK turn to us to connect them with professional tradespeople.<\/p>\n You can set up lead alerts so that you\u2019re the first to know about new jobs in your area. These lead alerts can be sent straight to your phone so there\u2019s no delay in earning yourself a new customer.<\/p>\n Unlike other lead generation companies, we qualify or telephone verify each and every lead we generate. This means we can guarantee a certain level of quality and is why 80% of Boiler Guide leads go on to buy a new boiler<\/a>.<\/p>\n After a customer completes an online form on our website, letting us know about the work they need completing, we give them a call. We do this to confirm their intent and make sure all contact details are correct. Only after this call do we make the lead available to buy. <\/p>\n Boiler Guide is a completely pay-as-you-go service with no sign-up, subscription or membership fees. Simply pay for the leads you want as and when you want them.<\/p>\n As a Boiler Guide customer, your company will have a free listing on one of our respective sites – Boiler Guide or Solar Guide – depending on the type of work you carry out.<\/p>\n Not only will you benefit from our leads but we\u2019re also on hand to help with anything you need along the way. Our dedicated team of Account Managers – who you can meet here<\/a> – are available to provide support and make sure that our service is working for your business.<\/p>\n We speak to our customers regularly to ensure our service is working for them. And we\u2019ve received plenty of great stories from companies who have seen the benefits of buying sales leads. One such customer is Moorwarmth. <\/p>\n Over the years, Moorwarmth lost lots of time and money to door-to-door canvassing. Time that could have been better spent completing work for customers. To earn that time back, Moorwarmth turned to lead generation and are thriving. <\/p>\n Speaking about life since turning to Boiler Guide sales leads, Dennis at Moorwarmth said: \u201cI can buy as many or as few leads as I like. I\u2019m not waiting for the phone to ring after a card drop or paper advert. My time is more my own.\u201d<\/p>\nFlexible<\/h3>\n
Measure your success<\/h3>\n
Keep your diary full<\/h3>\n
Why Boiler Guide sales leads?<\/h2>\n
Alerts of new work in your area<\/h3>\n
Customers waiting for your call<\/h3>\n
You control the costs<\/h3>\n
Advertise your business online<\/h3>\n
An experienced team ready to help<\/h3>\n
Does buying sales leads really work?<\/h2>\n