What is lead generation?

Lead generation is a way of warming up potential customers to your business or service and getting them into the buying process. Lead generation has been around as long as there have been people selling stuff. Way back before the invention of the internet and digital marketing the telephone was king. Before the telephone business relied on referrals, surveys and door canvassing, even writing and posting letters. All these processes haven’t gone away they’re just less favoured by most businesses as inefficient and costly. Business wants to spend its marketing budgets targeting the largest volume of people, and for the moment that is online.

Why is Lead Generation Important?

We all know that attracting new customers is crucial when it comes to growth and expansion
in business. However, the art (and it is an art) of finding these new customers via traditional advertising can sometimes feel a lot like shouting into the void. The online space is no different, when was the last time you intentionally clicked on a banner ad? It’s increasingly difficult to stand out in the crowd or to get your message heard above the noise of the competition. It’s not enough to simply broadcast your brand; customers have grown to expect a personalised and tailored service which reflects their individual needs. Build it and they will come isn’t a good strategy unless your business happens to be Facebook or Instagram.

Information is everywhere and there are more demands on our attention than ever before, so naturally we are learning to filter out what we don’t need to know. And, we’re sure we don’t need to tell you, but cold calling i.e. contacting a name on a list who has expressed no interest in hearing from you, is not only ineffective, but widely regarded as inappropriate and intrusive. No business wants these words associated with their reputation.
Wouldn’t it be so much easier, quicker and more cost effective if you could identify exactly which people are already in the market for what you’re offering, so you can target your sales and marketing efforts in their direction?
This is where lead generation comes in, and where Boiler Guide leads the way.

Smarter Lead Generation by Boiler Guide

Boiler Guide can provide your business with a regular source of high quality sales leads; these leads are people who have a need for your service right now and have actively requested to be contacted by businesses who can provide the solution.
By purchasing these leads you are securing the opportunity to provide a quote directly to them. We limit the number of times each lead is sold to increase your chances of winning the business and, in some cases, we also offer exclusive access to leads.
Since 2003 Boiler Guide has been leading the way in digital lead generation. Today we design, manage and develop a diverse portfolio of user friendly, high traffic websites covering a wide range of industry sectors specialising in :

• Boiler replacement & central heating lead generation
• B2B lead generation
• Solar panel lead generation
• Window replacement lead generation.

Due to our extensive experience within the PPC and organic search space we’re at the top of the game when it comes to generating top quality leads in high volume. And everything we do is done in house to ensure maximum visitor retention, conversion and uptime. Our emphasis is on useful websites that enable the user to find both the information they need and the right service provider to meet their needs (i.e. you!).

Why Choose Boiler Guide?

Boiler Guide exists to help businesses to find customers, increase sales and improve revenue. Despite the high volume of leads being generated by our websites we maintain our commitment to quality, because only real time, genuine and relevant sales leads will enable you to grow your business.
In fact, we’re so confident in the quality of our leads we don’t need to tie you in with contracts or subscriptions. We know you’ll want to buy our leads because, well, they’re simply too good to turn down!

Double Qualified Leads
Our online enquiry forms have been perfected to capture all the key information simply and quickly to ensure maximum conversion. Every enquiry we receive is then immediately qualified by telephone. One of our team will personally speak to the enquirer to confirm both the accuracy of the information submitted, their intention to buy and, if appropriate, to clarify exactly what service it is they’re looking for.
Transparent Service
We are committed to providing a completely transparent service. Unlike some lead generation companies, we offer fixed price leads with no subscription or contract needed to access our leads. As long as you meet our minimum criteria for industry regulation and customer feedback, you can set up an account for free. There’s never any obligation to purchase leads. And because there are no hidden fees, you pay for leads only. Nothing more. Nothing less.
Built on Trust
We manage our own database of trusted providers and traders and regularly vet, monitor and approve based on the strictest of criteria, including industry required registration and minimum levels of feedback. We do this to ensure we are only recommending reputable providers. In addition, we provide a rated service with genuine customer feedback. Coupled with our no obligation free service to enquirers, customers can be safe in the knowledge that our trusted traders are the right people for the job.
Online Dashboard
You stay in control of your account with 24/7 access to our online dashboard. Here you can view and filter the sales leads you want to see by volume, type of work required and your preferred location. We’ll send you an email and a text (SMS) message as soon as a new lead is available. You’ll see a description of the job including location and the time frame it needs to be completed by. It’s then up to you to decide whether to purchase the lead or not.
A Partnership
When you sign up to receive Boiler Guide leads, we see you as more than a client. You’re a partner and the success of our business in connected to the success of yours. For example, by signing up for a free account you can place a free business listing on our directory to further promote your service to prospective customers and boost your presence in search results. We make it very clear on all our websites that any business in our directory has been vetted for quality and comes highly recommended by customers, so our endorsement carries real weight.
What about the enquirers? What’s in it for them?
Our commitment to quality and transparency doesn’t just apply to our partnerships with traders and providers. We offer a no obligation, free service to enquirers. By placing an enquiry on one of our websites they avoid the time and hassle of finding multiple quotes; they can rest assured they will only be contacted by a limited number of appropriate, reputable and highly recommended providers. We also operate a feedback system for customers to rate our accredited installers and provide genuine customer feedback.
So that’s us. Who we are, what we do and, perhaps most importantly, what we can do for you. But don’t just take our word for it. Get better sales leads from Boiler Guide today and start winning more business.

It’s really easy to get started…

1. 1. Set up your account online
   2. Create your profile, select your geographic regions and job types.
   3. Receive job leads

We will send you job leads via email/SMS to your dashboard.

1. 1. Buy leads and quote on jobs

If it’s the lead you want, purchase it and provide them with a direct quote.

1. 1. Win the work and receive feedback

Following the work your customer can rate you on quality, reliability and value for money which all helps in winning future work.