It’s easy to find your next heating customer

We’ll keep you busy with qualified boiler sales leads

Youtube Video

What you can expect from our boiler & heating leads

Our transparent and ethical approach to lead generation produces a supply of quality boiler leads which repeatedly turn into customers for UK heating engineers.

We put all of our boiler sales leads through a qualifying process to ensure genuine intent from the customer – otherwise we don’t make it available to buy. Thanks to taking this approach, 80% of our boiler sales leads go on to buy a new boiler.

Best of all, we run a pay-as-you-go service which allows you to jump in and out as and when you need the work without any subscription fees, membership payments or obligation to buy. Sign up for free access to our quality heating sales leads today and grow your business.

Where do our boiler sales leads come from?

When looking for boiler and heating sales leads, you need to ask an important question before you buy: where are they coming from?

Some lead generation companies won’t be able to answer this question very easily, especially if they are cold-callers or data brokers, but we’re only too happy to tell you all about it. In fact, we think it’s so important, we don’t even wait to be asked…

We are committed to ethical and effective lead generation. We understand that only fully qualified heating leads which match your requirements will turn into paying customers. That’s why we’ve spent over 15 years building trusted brands and user-friendly websites. Thanks to our experience and expertise in digital marketing, these websites consistently appear at the top of Google’s results.

Over 3 million unique visitors visit our Boiler Guide website each year, most of them looking for advice on central heating. This means that around 5,700 customers land on our websites every week who are looking central heating and boiler quotes. These customers ask us to find them quotes by completing a simple online form.

How we qualify our boiler leads

We telephone qualify every enquiry. Before we class an enquiry as a sales lead, we telephone qualify the lead, i.e. we call the customer to check:

  • We have the correct contact details
  • Whether they are a tenant or homeowner
  • The best time for you to contact them
  • When they need the job done
  • All the key details about the job
  • They are ready to receive quotes.

Apart from the contact details, you’ll have all of this information before you buy the lead.

As soon as we’ve telephone qualified the lead to make sure the customer is ready to buy and happy to receive quotes, the heating lead becomes available for you to buy via your Dashboard.

That’s where Boiler Guide heating and boiler leads come from and how we make sure that each lead is a genuine sales opportunity for you. It really is that simple. Our quality leads turn into paying customers for heating engineers and companies every day.

The next thing to consider is how many boiler leads you want.

How many boiler job leads do you want?

With Boiler Guide you’re in complete control.

We work with a range of companies, all needing different levels of service. Some of our clients buy boiler job leads from us every single day, while others come to us occasionally when business is a little slow. So, depending on the needs of your business, you can easily adjust the volume of boiler job leads you want to take on.

Our main concern is that you are able to find the boiler job that you want, which is why we have developed a system which is simple to use. With Boiler Guide, you can browse the boiler job leads available and check the location, the requirements and make sure that the job is one that you want to take on.

We know we can help you to grow your business, so if you are Gas Safe and/or OFTEC registered and want to increase your sales, sign up and take a look at the boiler lead types available today. You’ll also get a free company profile page on Boiler Guide as well as friendly support from our account management team.

Testimonials and Case Studies

We’ve helped heating companies right across the UK to achieve their targets, reach new customers and grow as a result. We spoke to some of our customers to find out how our qualified boiler leads have helped their business.

UK Boiler Care

UK Boiler Care is a family owned business based in Suffolk who install domestic natural gas, LPG and oil heating systems. After building up their reputation in the local area since being founded in 2007, UK Boiler Care set their sights on becoming a regional business. This is when they signed up to receive boiler leads through Boiler Guide.

To achieve their ambitions, UK Boiler Care needed a consistent supply of high-quality leads. And our quality leads, alongside a helpful customer service team, proved to be the perfect fit.

Since joining Boiler Guide, UK Boiler Care have not only achieved their ambition of becoming a regional company, they’ve also trebled the number of boilers they install too.

“Boiler Guide leads are by far the best leads available”
Sean Whiting, UK Boiler Care


Moorwarmth are a Chesterfield based company who install natural gas and LPG boilers. Their engineers have a wealth of experience and one of them is Dennis, a Gas Safe engineer who has been working in the industry for over 45 years, and he spoke to us about Moorwarmth’s experience with Boiler Guide.

When more traditional marketing methods, such as canvassing, weren’t proving successful, Moorwarmth turned to lead generation. And having tried a number of lead generators, Boiler Guide proved to be the cream of the crop. Moorwarmth are saving money on advertising and are in a position to make informed decisions about the work they take on thanks to the wealth of information they get about each of our boiler leads in their dashboard.

Money isn’t the only thing they’re saving either. As they’re no longer waiting for the phone to ring or having to advertise to the same level, Dennis told us that he can take more time for himself.

“Buying Boiler Guide leads is a breath of fresh air”
Dennis, Moorwarmth

HeatSource Wales

Based in South Wales, HeatSource Wales offer installation, servicing and repairs of gas and oil-fired heating systems. They began with a single employee then over a 15 year period grew into a team of 10.

In addition to growing their workforce, HeatSource Wales set a target of expanding their coverage area too. This is when they turned to lead generation and Boiler Guide proved to be the most reliable thanks to:

  • Fair prices
  • Quality central heating leads
  • Fair returns process
  • Strong online presence
  • Great communication

HeatSource Wales have now increased their coverage area and, as an added bonus, have found that we’re helping with the marketing side of the business too. HeatSource Wales very much plan to continue using Boiler Guide as their main lead generator to achieve future company goals and targets.

“I highly recommend Boiler Guide for providing high-quality leads.”
Matthew Powell, HeatSource Wales

Boiler Guide Leads Buying Behaviour

When you buy boiler leads we want to make sure you have the greatest possible chance of turning that lead into a customer. To achieve this, we not only qualify our leads but also survey our enquirers to find out as much as we can about what they’re looking for when hiring a heating engineer.

What proportion of our boiler leads go on to buy?

The work we put into qualifying our boiler leads proved very much worthwhile when we conducted an enquirer survey. This survey revealed that a massive 80% of those who request quotes through Boiler Guide go on to have a new boiler installed.

What can you do to maximise your chances of winning a job?

With each of our boiler job leads being sold to a maximum of 3 companies you want to stand out from the competition. And the best way to do this is by following these 3 simple steps:

1. Contact the customer as soon as possible

When someone requests quotes through Boiler Guide, more often than not they’re looking to hear back from a company fast. And a number of statistics back this up as they’ve found that many customers will hire the first company to contact them.

We help to speed up the process by offering lead alerts which let you know that a new lead is available in your area via text or email.

2. Have a ‘missed call’ strategy

Should the customer not pick up when you give them a call, it’s important to have a strategy in place for what to do next. It’s important to let them know who you are and why you were calling so either leave a voice message, send them a text or drop them an email.

3. Make a great impression

Take the time to introduce yourself, the name of your company and that you’re getting in touch as they requested quotes through Boiler Guide. As simple as this might sound, doing this will help the customer remember your company name when it comes to picking a quote.

In addition, when you buy a lead, it’s well worth taking a look at all the information we gather from the enquirer about the job. This will show the customer that you’re well informed and will allow you to prepare any relevant questions about the work.

What are the most popular boiler brands bought by Boiler Guide leads?

When it comes to which boilers end up being installed, five manufacturers proved to be the most popular:

  • Worcester-Bosch
  • Ideal
  • Vaillant
  • Baxi
  • Viessmann

How we generate leads through Boiler Guide

We’ve gained a vast amount of experience when it comes to lead generation. And that experience allows us to deliver a consistent supply of boiler sales leads to companies. So, no matter whether you need 1 lead per week or hundreds each day, our ability to generate can keep your diary full.

Our online presence

We have an experienced team of digital marketing professionals who continue to monitor and work towards improving our online presence. And thanks to the work we’ve put into that, we get over 2 million visitors to our Boiler Guide site every year. Many of these then go on to request quotes from companies like yours.

As is the case in most situations nowadays, when someone needs help with something, the first thing they’ll do is head to Google. This is no different to when a homeowner needs a professional heating engineer to take a look at their central heating system. We recognised this many years ago and have put a lot of work into appearing right at the top of Google for some of the key terms homeowners search for when there’s an issue with their boiler.

Our team and how we qualify leads

Those who visit Boiler Guide that are in need of the expertise of a heating engineer will pass through an online form. Here we ask them a few questions to understand as much as possible about the work involved:

  • Type of work needed
  • Property size
  • If they own the property
  • Postcode
  • Email address
  • Telephone number

At this point, many lead generation companies would consider this a lead. And that’s what makes Boiler Guide different because we don’t. Before making the lead available we telephone qualify it to guarantee intent. Only when we’re confident that the enquirer is genuinely looking to hire a heating engineer do we make the lead available. It’s important to make this final check because some people only want an online quote.

In the unlikely event that a lead doesn’t meet our standards then we have a fair returns policy in place.

Access boiler sales leads in your dashboard

When you join Boiler Guide, you’ll gain access to a dashboard where you’ll be able to see the leads available in your area. Set your coverage area and the type of work your business carries out and you’ll see suitable jobs available in your area. Plus, to hear about leads as soon as they become available, you can set up lead alerts which are delivered straight to your phone.

When you begin working on jobs, it’s a good idea to encourage customers to review your business on Boiler Guide. These reviews will appear on your free Boiler Guide listing and having a bank of 5 star reviews could help to earn you more work in the future.

Your dashboard is also the place where you can manage your invoices, update company information, review all of the boiler leads you’ve ever purchased and make changes to your coverage area.

What you need to join Boiler Guide

To access our qualified boiler leads you will need to hold the relevant accreditations. This means being Gas Safe registered to buy our gas boiler leads and OFTEC registered to view our oil boiler leads.

UK law states that anyone carrying out gas boiler installations must be listed on the Gas Safe Register, which replaced CORGI in April 2010. The Gas Safe Register is the official list of businesses registered to legally work gas appliances, including gas boilers.To register with Gas Safe, you must first earn the relevant qualifications and display that you have the ability to work competently with gas. If you aren’t currently listed on the Gas Safe Register then you will need to:

  • Take and pass Accredited Certification Scheme (ACS) training
  • Earn the Domestic Gas Safety CCN1 qualification

Once you have successfully registered with Gas Safe, you will be given your Gas Safe ID card which will list the gas jobs you’re qualified to carry out. You should show your Gas Safe ID to the householder before carrying out work. Registration with Gas Safe must be renewed every 12 months.

Heating engineers carrying out installations in off-grid properties, installing oil boilers for example, must be OFTEC registered. To earn OFTEC accreditation, you must complete an OFTEC liquid and solid fuel training course which take place in over 90 training centres right across the UK.

How the Boiler Guide team support your business growth

To help you get the most out of our service, we have a dedicated team of Account Managers. Account Managers Adam and Vicky are on hand every weekday from 9am to 5pm and have been helping businesses to get the most out of our service for a number of years. And they’ll be happy to help your business too, here’s a few of the things they’re able to assist with:

  • The types of sales leads we have available to buy
  • Add certifications and accreditations to your account
  • Improve your company listing on Boiler Guide
  • Turn on features such as ‘auto accept’ to get leads faster
  • Manage lead volumes and credit limits
  • Queries regarding invoicing

We have a thorough process to qualify or telephone verify every lead we generate but in the unlikely event that you have an issue with a lead, our Account Managers will be on hand to help. We have a fair returns policy in place to ensure that you can always buy a Boiler Guide lead with the utmost confidence.

Correct contact details
Whether they are a tenant or homeowner
Best contact times
When they need the job done
All the key details about the job
They are ready to receive quotes
Once we've telephone qualified the lead and made sure the customer is happy to receive quotes, we make the lead available to buy. So when you buy a lead through Boiler Guide, you can be confident that the customer is expecting your call. This process has helped Gas Safe registered engineers to grow their businesses and we know we can help your business too. If you're a Gas Safe, OFTEC or electric registered heating engineer and want to increase your sales, sign up and take a look at the boiler lead types available today. You'll also get a free company profile page on Boiler Guide as well as friendly support from our dedicated team of Account Managers.

Sign up today for access to high-quality boiler and heating leads in your area that convert into customers.


Here's what some of our valuable clients in the heating industry think of the Boiler Guide service:

Find out for yourself, sign up to preview our dashboard and see leads in your area today.



Why Boiler Guide?

Qualified Customers

We speak to all of our customers before you do to make sure that they are ready to talk to you.

You Set the Pace

From 1 lead to 100s a day. You set the pace, we’ll provide you with the potential customers.

No Hidden Fees

Our pay-as-you-go leads are fairly priced and with no subscription, contract or obligation.

Give us a call

Keen to know more?
Our dedicated team of account managers are ready to take your call.

Call 01858 461 010

Call Us